Natalie from Natalie Zepp Photography in Pensacola, Florida has the ability to uniquely capture the every day to the epic moments in life. She totally rocked a lifestyle photo shoot for us after our second baby was born, and I cannot wait for our next family session. I had the privilege of working with Natalie to update her branding package. The original logo was great, but the new custom inkwash/watercolor texture elevates the whole brand identity. The result is a delicate balance between rough and refined. This texture was created by hand painting the logo with watercolor and then digitizing it in Illustrator. I used the same texture on the bird and hexagon branding elements. Working with other creatives is always more of a collaboration, and the results can be stunning. What do you think?
Are you an entrepreneur and ready to get started on your branding project? Let’s talk: