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Graphic Design

    Branding Refresh- Natalie Zepp Photography

    July 5, 2017

    Natalie from Natalie Zepp Photography in Pensacola, Florida has the ability to uniquely capture the every day to the epic moments in life. She totally rocked a lifestyle photo shoot for us after our second baby was born, and I cannot wait for our next family session. I had the privilege of working with Natalie to update her branding package. The original logo was great, but the new custom inkwash/watercolor texture elevates the whole brand identity. The result is a delicate balance between rough and refined. This texture was created by hand painting the logo with watercolor and then digitizing it in Illustrator. I used the same texture on the bird and hexagon branding elements. Working with other creatives is always more of a collaboration, and the results can be stunning. What do you think?

    Check out Natalie Zepp Lifestyle Photographer here.

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